FOR IMMEDIATE RELEASE
CONTACT: FLORIDA LOTTERY COMMUNICATIONS
LOTTO LOVE PROMOTION BEGINS TODAY
~ Win $25 instantly or receive an entry voucher for a chance to win $250,000 in one of three weekly drawings ~
TALLAHASSEE - The Florida Lottery is proud to announce that the LOTTO LOVE Promotion begins today, in celebration of FLORDA LOTTO™'s 25th birthday. Beginning April 22 through May 12, 2013, players who purchase $5 or more on a FLORIDA LOTTO or FLORIDA LOTTO with XTRA ticket will either win $25 instantly or receive a voucher to enter on the Florida Lottery's website for a chance to win cash prizes.
"FLORIDA LOTTO is our anchor game and a favorite among our players, so we are excited to offer this limited-time promotion", said Secretary Cynthia O'Connell. "We are proud to celebrate a game which has had more than 1,000 jackpot winners since 1988."
Throughout the three-week promotion, 2,500 players will be instant winners of $25 cash each week. Instant winners will hear a tune from their purchasing terminal, and their LOTTO ticket will display a prize alert symbol, informing them of their $25 instant winner coupon, which will be printed and may be claimed instantly at that retailer location.
Players who are not instant winners will receive a FLORIDA LOTTO ticket containing an entry voucher number, which may be entered on the Lottery's website for a chance to win cash prizes ranging from $250 to $25,000. The first drawing of the three-week promotion will be held on April 29, FLORIDA LOTTO's 25th birthday. In each of the first two weekly drawings, winners will be selected from entries submitted during the entry period for that week only. Players who enter the first two drawings will also qualify for the Grand Prize Drawing held on May 13, where two lucky players will win a top prize of $250,000. More than $1 million in prizes will be given away throughout the promotion.
ABOUT FLORIDA LOTTO
FLORIDA LOTTO has been the Lottery's flagship game since 1988, with sales exceeding more than $18.8 billion, contributing more than $7 billion to education. FLORIDA LOTTO has the highest per capita sales of any other states' lotto games. March 27, 2013 marked the 2,000th FLORIDA LOTTO drawing.
ABOUT THE FLORIDA LOTTERY
The Florida Lottery is an integral part of Florida's culture and landscape. Responsible for contributing more than $25 billion to education and sending more than 600,000 students to college through the Bright Futures Scholarship Program, the Florida Lottery is a dependable source of financial support for the state. The agency reinvests nearly 98 percent of its revenue back into Florida's economy through prize payouts, commissions to more than 13,000 Florida retailers, and transfers to education. Since its inception, Florida Lottery games have also made more than 1,200 people millionaires. That's more than $37.7 billion in prize payouts since 1988 when the first ticket was sold. As the agency celebrates its 25th anniversary in 2013, an innovative and fresh spirit shines through with a mix of new and classic games, an updated logo design and new brand identity, as well as a renewed commitment to benefitting the state, all while inspiring Floridians to imagine the possibilities of their dreams coming true. For more information, please visit www.flalottery.com.
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